For Cloud, AI, SaaS, and IT services firms building predictable revenue systems.
Execution-oriented growth advisory for emerging tech firms entering scale.
Through our Collaborative Advisory™ approach, we work alongside founders to build predictable revenue systems, stronger offers, and scalable go-to-market motions.
Implemented structured outbound, partner-led, and GTM systems that reduced founder dependency and built a scalable pipeline for a large technology services company.
Supported growth acceleration and M&A readiness for a cloud consulting firm.
Advising AWS Partners build profitable growth systems through GTM, operations, and ecosystem alignment.
The collaboration between Phoenix and CUSP on the Partner Transformation Program (PTP) has been highly valuable in accelerating our AWS go-to-market maturity. CUSP brought a structured, insight-led approach, helping us strengthen our sales capability through targeted enablement, while also shaping clearvalue propositions aligned to our key verticals. Their frameworks and guidance enabled stronger alignment with AWS, driving more focused joint GTM initiatives and a clearer roadmap for growth. The engagement has left us with practical tools, enhanced internal capability, and a solid foundation to scale our AWS business moving forward.
Working with CUSP and participating in the planning process and subsequent 100 day execution period has allowed us to be clear, specific and intentional in our approach to AWS and to strengthen our go to market position and work more strategically with AWS Sales people
They come with a lot of experience which helps understand the directional change required for a growing organization
CUSP provides excellent services if you are looking to grow your business strategically. They are the experts who works with you to grow your complete ecosystem from Leadership, Sales to Technical expertise.
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.
Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!
CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!​
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.​
The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.​
With 200+ years of combined work experience in varied Industry verticals, our expert team members will collaborate with you and your team members to solve your growth challenges by questioning the status quo. We get directly engaged to build long-lasting & trusting relationships.
CEO and Founder
Corporate Strategy & Change Management
Service Delivery Transformation
Global Sales & Marketing Transformation
Strategic Sales & P&L Management
Revenue Growth & GTM Strategy
AI, Digital & Business Transformation
They struggle because growth becomes operationally chaotic.
As emerging Cloud, AI, SaaS, and IT services firms begin scaling:
The stage between early traction and scalable operational growth.
Helping founders build revenue systems that grow beyond them.
Common challenges that limit scale
Scalable systems that drive predictable growth
A structured process. Hands-on execution. Results you can see in weeks.
Identify where growth friction, GTM inefficiencies, positioning gaps, and operational bottlenecks exist.
Build scalable GTM systems, positioning clarity, operational structure, and revenue priorities.
Launch execution systems alongside internal teams through pipeline programs, partner activation, RevOps systems, and offer refinement.
Run execution rhythm, operating cadence, momentum tracking, and growth accountability.
