Quick Reference Guide (QRG) On Forming and Running Successful Partnerships to Grow Revenues

More than 57% of organizations leverage partnerships to grow their customer base, while over 44% of businesses do so to gain valuable insights, ideas, and innovation. Read ahead to discover the benefits of having a business partnership and the right practices to successfully form and maintain them. Key Partnership Benefit Partnerships benefit all stakeholders: business owners, […]

Top 9 Deal Breakers and How to Avoid Them [+ FREE e-Book]

But salespeople often tend to exaggerate, misinterpret, or overestimate their products and services in trying to win the sale. Such behaviors repel the buyers and break the deals. To avoid such circumstances in your business, you must know about the common deal-breakers and the ways to avoid them. Here are some of them:  1.Focusing on […]

Generating Quality Leads Through LinkedIn Content Marketing [+Free eBook]

Today, over 90% of all organizations market with content. Among them, over 91% of all B2B marketers and 86% of all B2C marketers use content marketing. But what makes it so valuable for businesses today? Besides generating leads and increasing sales and revenue, content marketing can also help you establish trust, build authority, improve traffic and help understand your audience better.  Now, let’s […]

How Can You Go Global with Your Startup? The 7 Tried and Tested steps

Here are some proven steps to help you scale your startup globally. 1. Achieve a Good Product-Market Fit Earlier, we talked about the importance of product-market fit for international scaling and the challenges it poses. This factor can make or break your startup. If you have a fantastic product but no market demand for it, […]

7 points to consider before entering international markets to grow revenues

But before diving into unknown waters, you need to answer a few questions to be able to formulate a focused strategy. What are the benefits of having a global presence? When is the right time for your startup to start working on its international aspirations? And what are the challenges that international markets bring along […]

Leveraging Data to Gain a Competitive Advantage

As per McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire new customers, six times as likely to retain them, and 19 times more likely to be profitable. Furthermore, over 62% of retailers report that data analytics creates a competitive advantage for their organizations. This shows that data is undoubtedly a fundamental asset for improving […]

Competitive Advantage: Examples and Best Practices (Part 3)

Let’s learn and get inspired from such best-in-class companies and implement effective strategies to drive sales and effectively grow your brand. You will also discover the best practices that you can follow to leverage your competitive advantage and effectively scale your brand. In the last two articles of our 4-part series ‘Competitive Advantage’, we talked […]

Competitive Advantage: How to Build a Winning Strategy (Part 2)

Thus, in this article of our 4-part series ‘Competitive Advantage’, we guide you through the necessary steps to help you build a winning strategy around your competitive advantage. Using this, you can better leverage your advantage and achieve long-term growth for your company. Porter’s Generic Strategies There are numerous competitive strategies employed by business professionals […]

Competitive Advantage: What Is It and Why Is It Important To Drive Sales? (Part 1)

For companies to stand out, they need to define a competitive advantage for themselves. This deciding factor makes customers choose a particular business over the others. Once a company understands and leverages this advantage, it can win a greater share in the market and attract more loyal customers. In this 4-part series, ‘Competitive Advantage,’ we […]

How to transition and move away from founder-led sales: A complete startup guide

However, this is not a sustainable model. There comes a time when moving away from founder-led sales is good for the startup. This usually happens when the sales department starts scaling up and it becomes difficult for the founder to manage the core business as well as the sales engine. Let’s look at why transitioning […]