They have power at their fingertips: they share their dissatisfaction widely and loudly, and they can easily choose one of your many competitors.

But they’re also your greatest source of growth.

Many organisations leverage referrals and customer testimonials to grow the business.

𝑨𝒏𝒅 𝒚𝒆𝒕 𝒎𝒂𝒏𝒚 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔, 𝒘𝒉𝒊𝒍𝒆 𝒕𝒉𝒆𝒚 𝒔𝒂𝒚 𝒕𝒉𝒆𝒚 𝒂𝒓𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓-𝒇𝒊𝒓𝒔𝒕, 𝒂𝒓𝒆 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 … 𝒆𝒗𝒆𝒏𝒕𝒖𝒂𝒍𝒍𝒚!

What are the tenets of a “customer-first” company?

HubSpot co-founder Dharmesh Shah and his team penned the guiding principles in a “Customer Code” document.

Here are the 10 tenets of the “Customer Code” summarised for your reference.

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