7 Best Practices of Top Hunters

Soar Performance Group analysed close to 900+ Sales professionals who perform the role of a hunter in various organisations and they observed that there are few salient points that characterise their performance & win new business for their companies. We would be exploring the 7 best practices that are common characteristics for successful hunters.

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Top 8 Things to do to Generate Quality Leads from Effective Email Marketing

Emailing still remains one of the best ways to cut through the noise and speak directly
to your audiences. McKinsey & Company found email to be a 40 times more effective tool to acquire new clients as compared to Twitter or Facebook. An average person checks their mails 15 times a day or every 37 minutes, giving ample opportunity to get your content in front of the audience.

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3 Tools to Help You Build the Target database to grow your Sales funnel

Building a target prospect database isn’t an easy task. But if the right tools are used, one can identify ideal prospects, with the highest revenue potential and even manage to convert them into customers. The SMARTech (Sales and Marketing tech) portfolio is brimming with many options. We have chosen 3 tools that could help you get started.

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How did the SME companies adapt to thrive the pandemic?

The pandemic has been an odd year for businesses. However, the nationwide lockdowns and social distancing measures haven’t diminished the confidence in companies to think out of the box.

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How to Create Content on LinkedIn to Attract More Leads

How will Content Creation help my business? There are 4 ways you can create content that builds your positioning and helps you attract client. Get the full tutorial to your inbox by clicking the download link here.

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Top Deal Breakers and How to Avoid Them

Top deal breakers and how to avoid Them. An enterprise deal is 233%
less likely to be closed if there is no decision maker involved. Enterprise Deal – A deal with a min $50-000 - 100,000 contract value and approximately a 90 day sale cycle.

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Key Account Management

Key accounts represent a major chunk of revenue and margin for most organizations. Therefore, losing an important customer can have negative repercussions on organizational growth. The significance of key accounts is urging top B2B companies to revisit their Key Account Management (KAM) approaches. Additionally, the increasing level of sophistication of the purchase process being adopted—such as, centralized procurement, competitive bidding and auctions, and elongated negotiations cycles —by large buyers is a crucial element for B2B companies to consider to win large accounts. This presentation deliberates on the 4 drivers of growth that the organizations can utilize to develop best-in-class key Account Management practices and increase their large contract win ratios. Here is a PDF document that explores the topic in detail. Kindly download to go through the document. The link will be sent to your email ID.

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Customer Acquisition Strategies for 2022

I asked this question to founders & co-founders of emerging enterprises: “What is that one thing that has been the top challenge for you in 2021?” 7 out of 10 mentioned “Customer acquisition” as one of the top challenges. Customer acquisition is the process of onboarding new customers to your business. The customer acquisition process has to do with welcoming new customers and gaining their trust in the product or service that you offer. This sounds like marketing but there’s one key difference: the goal. While Marketing aims to build awareness, the acquisition process looks for ways of driving action like converting prospects into loyal customers with an experience that will make them come back again in droves. There are different techniques for doing this which can involve anything from using social media channels such as Facebook ads and Google Adwords all of the way up through sending handcrafted post cards by mail! We have put together a 40page e-book (preso) that explores this topic of “Customer Acquisition Strategies for 2022.”

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Employee Engagement

Employee engagement is for everyone. Not just for the “job-hopping” generation. The leaders that we speak with concur on this aspect unanimously. While there are copious articles on Employee Engagement, when it comes to choosing the areas to prioritize to invest money & resources or knowing the specific actions to take, the leadership team is always looking for some guidance. So, we curated this e-book in a PDF document that would serve as a QRG Quick reference guide on this vital topic of employee engagement. The document not only explores the topic of employee engagement but also provides pointers on action steps. Click on the link below to get the e-book.

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FREE Quick reference Guide (QRG) on Forming and Running Successful Partnerships

There is clear evidence that one of the key factors for the progress of many thriving businesses is their ability to form successful partnerships. 

A partnership can take many forms, from business owners joining forces to invest in a project, to sharing technical information or enterprises forming joint GTM partnerships to penetrate new territories or innovating together to bring incremental value to customers. 

The possibilities are numerous. 

Selecting the right partners, laying the appropriate guard rails within which the partnership has to operate and joint ownership are few of the key success factors. 

What are the other critical factors for a partnership to succeed? 

How to get alignment between the parties? 

How to sustain the relationship at all levels of the organisation and push the engagement levels up during different times of lifecycle of the partnership? 

We have packed our joint 50+ years of Channels & Alliance management experience of the “know-how” and “do-how”, into this ebook that can serve as a Quick Reference Guide QRG for forming and running successful partnerships. 

Want to download this e-book titled “ A 8 Vector System for Successful Partnerships”? Click on the link provided below in the first comment.

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