B2B tech service companies often have big marketing goals—but no clear way to translate them into structured, results-driven execution. That changes now. Our Marketing Calendar Optimizer is built for leaders driving cloud transformation, application modernization, and data innovation services.
Whether you’re working with AWS, Google Cloud, Azure, or other hyperscaler ecosystems, this tool helps you:
Choose from our 6 specialized service categories aligned to hyperscaler GTM priorities.
Set clear, measurable marketing objectives for the next two quarters.
Get a detailed, ready-to-execute marketing calendar for the next 6 months—mapped to partner programs, market events, and demand cycles.
Run your campaigns, measure results, and refine for the next cycle.
B2B technology services leaders need more than just ideas.
They need a marketing engine that runs like their delivery teams—structured, disciplined, and aligned to business outcomes.
Our methodology blends:
Who are working in cloud, AI, data, and modernization
Who are looking to co-market effectively
Who want structure without complexity
Who need marketing to deliver pipeline-ready leads
Customers especially like our collaborative approach.
It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.
Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!
It gives me pleasure to recommend Sam as an organisational leadership coach / mentor to the leadership members.
I have known him while working closely with him during the #100 Days engagement his organization @CUSP had with Manorama Infosolutions.
I had the opportunity to engage with MB Sam and his firm, CUSP, for Partner Transformation Program and Revenue Growth Coaching — and the experience has been both insightful and outcome-driven. Sam’s strategic clarity, coupled with CUSP’s structured frameworks, helped us rethink our approach to scaling and executing high-impact growth initiatives.
CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!
Joseph, Rajeev and Sam are eminently knowledgeable folks in Sales, Marketing and GTM. Their wealth of experience working with corporates helps position an ISV for success. I would recommend their services for any ISV that is looking for a foot hold in Enterprise software market.
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
The guidance our team received from CUSP during the PTP and beyond has been superlative and looking back I can say with conviction that both Joseph & Rajeev helped our team navigate through uncharted waters, find wind in our sails and truly accelerate our AWS Cloud business. The programme has been a big deal for us as over the last six months, we have been able to win and deliver some marque first of a kind mega Cloud deals with AWS and also establish StarOne IT as one of the trusted AWS partners in the country.
They come with a lot of experience which helps understand the directional change required for a growing organization
Joseph and the entire CUSP team, I complement all of you for the relentless pursuit with Crayon in trying to get alignment between us and the AWS team. I know this journey has not been easy for you but you have been kind enough to extend the program to ensure some tangible value for Crayon and AWS. Many thanks for the same. There have been some great learnings for us which I am sure will help us grow the business in the months to come. You have enabled us to start on a segment of the market hitherto untouched by us. And that’s a clear upside for Crayon.
The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.
