To help our partner ecosystem navigate the AWS Marketplace more confidently, we’ve built a simple, intuitive Q&A utility tailored for both Services Path Partners and Independent Software Vendors (ISVs). This tool curates the top 20 most relevant questions your teams are likely to ask when evaluating AWS Marketplace as a channel to generate, nurture, and convert revenue opportunities. Whether you’re trying to understand how to co-sell via Marketplace, leverage Private Offers, or accelerate customer procurement cycles—this resource gives you targeted answers in seconds.
The interface is clean and focused. Simply select your category—Services Partner or ISV Partner—and you’ll instantly access the most pressing questions aligned to your business model. You can dive into individual answers one at a time, or download a comprehensive PDF containing all 20 Q&As for offline reference, internal enablement, or onboarding use. It’s designed to make your Marketplace learning curve shorter, your team alignment faster, and your go-to-market decisions sharper.
This utility reflects CUSP Services’ hands-on approach to Collaborative Advisory—we don’t just talk strategy, we build what our partners need to act on it. Whether you’re exploring AWS Marketplace for the first time or scaling your co-sell motion, this tool gives your team immediate clarity and confidence.
Customers especially like our collaborative approach.
CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!
Joseph, Rajeev and Sam are eminently knowledgeable folks in Sales, Marketing and GTM. Their wealth of experience working with corporates helps position an ISV for success. I would recommend their services for any ISV that is looking for a foot hold in Enterprise software market.
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
The guidance our team received from CUSP during the PTP and beyond has been superlative and looking back I can say with conviction that both Joseph & Rajeev helped our team navigate through uncharted waters, find wind in our sails and truly accelerate our AWS Cloud business. The programme has been a big deal for us as over the last six months, we have been able to win and deliver some marque first of a kind mega Cloud deals with AWS and also establish StarOne IT as one of the trusted AWS partners in the country.
They come with a lot of experience which helps understand the directional change required for a growing organization
Joseph and the entire CUSP team, I complement all of you for the relentless pursuit with Crayon in trying to get alignment between us and the AWS team. I know this journey has not been easy for you but you have been kind enough to extend the program to ensure some tangible value for Crayon and AWS. Many thanks for the same. There have been some great learnings for us which I am sure will help us grow the business in the months to come. You have enabled us to start on a segment of the market hitherto untouched by us. And that’s a clear upside for Crayon.
The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.
