Top 11 things to do while Onboarding an experienced Sales professional

Onboarding a sales professional with more than 5+ years of experience in B2B sales in a technology products company can take time and effort. However, it can be a smooth and successful process with the right approach and a clear understanding of the company’s goals. This article will discuss the top 11 things to do while onboarding […]

SPANDA Framework Step 2: “Prepare” To Define Value Proposition, Goals & More

Successful market segmentation comes with an added responsibility. Each time someone buys your product or service, he/she is choosing you over your competitors because that person found your offerings more valuable. In today’s competitive world, where multiple companies are offering similar products with similar features, it becomes incredibly difficult for startups to stand apart from […]

Are you in search of a simple yet comprehensive framework to drive Revenue Growth?

Why does it have to be so complex? Product innovation might help startups redefine the market, but it is not enough for their sustainable growth. Thriving markets and volatile business landscapes are making innovation advantages decreasingly sustainable for organizations. To sustain the growth of their ventures, Founders and Entrepreneurs, as the leaders of the organization, are challenged […]

Top 9 Deal Breakers and How to Avoid Them [+ FREE e-Book]

But salespeople often tend to exaggerate, misinterpret, or overestimate their products and services in trying to win the sale. Such behaviors repel the buyers and break the deals. To avoid such circumstances in your business, you must know about the common deal-breakers and the ways to avoid them. Here are some of them:  1.Focusing on […]

7 points to consider before entering international markets to grow revenues

But before diving into unknown waters, you need to answer a few questions to be able to formulate a focused strategy. What are the benefits of having a global presence? When is the right time for your startup to start working on its international aspirations? And what are the challenges that international markets bring along […]

Leveraging Data to Gain a Competitive Advantage

As per McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire new customers, six times as likely to retain them, and 19 times more likely to be profitable. Furthermore, over 62% of retailers report that data analytics creates a competitive advantage for their organizations. This shows that data is undoubtedly a fundamental asset for improving […]

Competitive Advantage: Examples and Best Practices (Part 3)

Let’s learn and get inspired from such best-in-class companies and implement effective strategies to drive sales and effectively grow your brand. You will also discover the best practices that you can follow to leverage your competitive advantage and effectively scale your brand. In the last two articles of our 4-part series ‘Competitive Advantage’, we talked […]