We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.
The pillars of People, Process, and Technology are held together by culture. We champion a culture of respect for all, continuous learning and growth & collaboration.
Technology is business. We help our customers drive transformation and innovation with technology to improve efficiency and scale up operations.
We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.
We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.
Technology is business. We help our customers drive transformation and innovation with technology to improve efficiency and scale up operations.
We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.
The pillars of People, Process, and Technology are held together by culture. We champion a culture of respect for all, continuous learning and growth & collaboration.
We believe great work starts with genuine partnerships. While others talk, we deliver. Our success is measured by yours.
The AWS Partner Transformation Program (PTP) is a comprehensive assessment, training, and enablement program designed to help partners build successful and profitable AWS Cloud businesses. It’s meant for both partners who are new to cloud computing and those in advanced stages of building their cloud business who need assistance in accelerating their journey.
The program provides partners with a structured approach that includes a detailed assessment workshop, a customised 100-day transformation plan, and dedicated support for implementation. Partners receive AWS Promotional Credits or cash to offset transformation activities, along with access to specialized resources and go-to-market support. Key benefits include reduced AWS Cloud ramp-up time, accelerated marketplace strategy, improved ability to win business contracts, and enhanced service delivery quality.
CUSP is a globally authorised consulting organisation for AWS PTP program.
As the globally authorized consulting partner for AWS PTP, CUSP Services brings extensive expertise, having delivered nearly 50+ PTP programs across multiple partner paths, including Service, Software, and Distribution Partners. This breadth of experience ensures that partners receive guidance from professionals adept in diverse business models and markets.
CUSP Services offers an in-depth assessment of cloud readiness and a tailored transformation roadmap to accelerate AWS skill development, empowering partners to better meet customers’ cloud migration needs. Through the AWS PTP, participants experience faster cloud adoption, optimized marketplace strategies, and increased competitiveness in public sector contracts. The program also provides valuable AWS credits or cash incentives for transformation activities, with partners reporting measurable growth—one partner achieved a 19% increase in opportunities and a 77% uplift in new engagement values post-program.*
The collaboration between AWS and CUSP Services amplifies the program’s impact, offering partners a uniquely tailored approach and dedicated coaching. This combined expertise from AWS and CUSP Services enables a more efficient and successful transformation journey.
The AWS Partner Transformation Program (PTP) is a comprehensive assessment, training, and enablement program designed to help partners build successful and profitable AWS Cloud businesses. It’s meant for both partners who are new to cloud computing and those in advanced stages of building their cloud business who need assistance in accelerating their journey.
The program provides partners with a structured approach that includes a detailed assessment workshop, a customised 100-day transformation plan, and dedicated support for implementation. Partners receive AWS Promotional Credits or cash to offset transformation activities, along with access to specialized resources and go-to-market support. Key benefits include reduced AWS Cloud ramp-up time, accelerated marketplace strategy, improved ability to win business contracts, and enhanced service delivery quality.
CUSP is a globally authorised consulting organisation for AWS PTP program.
As the globally authorized consulting partner for AWS PTP, CUSP Services brings extensive expertise, having delivered nearly 50+ PTP programs across multiple partner paths, including Service, Software, and Distribution Partners. This breadth of experience ensures that partners receive guidance from professionals adept in diverse business models and markets.
CUSP Services offers an in-depth assessment of cloud readiness and a tailored transformation roadmap to accelerate AWS skill development, empowering partners to better meet customers’ cloud migration needs. Through the AWS PTP, participants experience faster cloud adoption, optimized marketplace strategies, and increased competitiveness in public sector contracts. The program also provides valuable AWS credits or cash incentives for transformation activities, with partners reporting measurable growth—one partner achieved a 19% increase in opportunities and a 77% uplift in new engagement values post-program.*
The collaboration between AWS and CUSP Services amplifies the program’s impact, offering partners a uniquely tailored approach and dedicated coaching. This combined expertise from AWS and CUSP Services enables a more efficient and successful transformation journey.
Insights reveal strategies and opportunities to boost income and financial performance.
CUSP Services, in collaboration with AWS, led Orient Technologies through the AWS Partner Transformation Program
Client Overview: A Bangalore-based born-in-the-cloud IT consulting and services company, specializing in cloud transformation services
MB Sam is a trusted Bangalore-based Growth Consultant with over 30 years of experience in IT and business advisory. As the Founder and CEO of CUSP, he specialises in partnering with mid-market company founders and C-suite executives to craft and execute growth strategies that deliver measurable impact. Sam’s approach, rooted in his “Possibilist” philosophy, blends curiosity, creativity, and collaboration to unlock opportunities while mitigating risks. His expertise spans actionable go-to-market strategies, business model innovation, customer satisfaction frameworks, and business management consulting. A straight-talking mentor focused on execution, Sam’s ability to simplify complex challenges and deliver results has earned him the trust of leaders worldwide. His business consulting services and business advisory work continue to make a tangible difference in organisations. In contrast, his expertise in lead generation strategy and sales consulting ensures sustainable growth for clients.
Dr. Joseph Shields is a distinguished Mumbai-based Business Coach and Transformation Specialist with over 25 years of experience driving operational excellence and growth across global corporations and startups. Armed with a PhD in Corporate Strategy from IIM Bangalore, he combines academic rigour with hands-on expertise in executing transformative strategies. Dr. Shields has worked with industry giants like Infosys, IBM, and Philips where he was instrumental in redefining market presence, enhancing profitability, and developing future-ready competencies. He specialises in crafting foolproof business plans that align with organisational goals and ensure long-term success. His expertise spans Energy, Healthcare, Transportation, and Technology. A master of advanced management tools like Hoshin-Kanri, Balanced Scorecard, and Design Thinking, Dr. Shields focuses on practical strategies and relentless execution to ensure tangible business outcomes. As a business planning consultant and strategic management specialist, he offers strategy and management consulting services, continuing to drive impactful change in organisations globally. As a Sr. Principal Consultant at CUSP Services, he also provides business consulting and advisory services.
Rajeev Karkhanis is a seasoned business growth strategist with over 25 years of expertise in Customer Experience, Cloud Services Transformation, and Service Delivery. Rajeev, a Certified Customer Experience Professional (CCXP), has successfully helped top organisations like SUN, Fujitsu, and Wipro design transformative customer journeys and elevate service delivery standards. Specialising in guiding Cloud Service Providers in achieving critical certifications like AWS Competency and Managed Service Provider (MSP) accreditations, Rajeev is passionate about driving results and mentoring teams. At CUSP Services, a boutique management consulting firm, Rajeev applies human-centred design and innovative methodologies to tackle complex challenges, enhance customer satisfaction, and drive sustainable business growth. His strategic clarity and collaborative leadership have earned him respect from clients and peers, positioning him as a trusted partner in the offerings of the business growth consulting firm.
Haja Sheriff, a Senior Principal Consultant at CUSP, brings over 30 years of leadership experience across APAC and India with top tech companies like AWS, Microsoft, and IBM. Known for building businesses from the ground up, he has spearheaded transformative initiatives such as launching AWS Marketplace in APAC, leading Alexa’s India rollout, and scaling AWS partner ecosystems through programs like the Partner Transformation Program (PTP).
At CUSP, Haja leverages his deep expertise in cloud strategy to help AWS partners accelerate their cloud transformation journeys. Through bespoke offerings like AWS Partner Transformation Program (PTP) and Targeted Transformation Modules (TTM), he supports organisations in optimising operations and achieving scalable growth. His expertise also includes go-to-market strategies, customer relationship management, and collaborative leadership to align business goals with effective execution. With certifications in executive coaching and a Mensa membership, Haja also empowers leadership teams to adopt innovative strategies and drive impactful business outcomes.
Murali Sankar Hariharan, Singapore-based Senior Consulting Partner for Partnership Transformation & Ecosystem Development at CUSP, brings over 30 years of experience in the IT industry, specialising in strategic growth and business transformation. With a deep understanding of global markets and local deployments, he has held leadership roles at AWS, IBM, Oracle, and Wipro, driving initiatives that enable businesses to scale profitably and sustainably. As a strategic management consultant, his expertise spans go-to-market strategies, business planning, and building disruptive growth models that align with organisational goals. At CUSP Services, Murali focuses on helping businesses accelerate growth by leveraging tailored partnership transformation, strategic alliance strategies and actionable execution plans. Drawing on his experience in launching successful programs like IBM’s ISV Program and AWS’s sales initiatives, he delivers targeted solutions that drive revenue, enhance market positioning, and optimize partner ecosystems. As a certified Marshall Goldsmith Leadership Coach, Murali also guides leadership teams to adopt innovative strategies and achieve impactful results.
Rangarajan Padmanabhan is a seasoned business growth coach with over 30 years of experience in IT, specialising in sales, marketing, product management, and international business development. As a key player in the success of a flagship banking product, FINACLE from Infosys, Rangarajan’s leadership contributed significantly to its revenue growth. He has a proven track record in scaling operations, product marketing, and delivering sustainable business strategies. His expertise spans business planning, strategy development, and execution. Currently a Senior Principal Consultant at CUSP Services, Rangarajan helps businesses craft actionable brand development strategies, optimise sales processes, and implement targeted marketing strategy consulting to achieve sustainable growth. For companies at various growth stages, helping them leverage technology and global market insights. A recognised digital strategist and consultant, he also contributes as a b2b sales and marketing consultant, delivering value to clients by enhancing their business strategies and market presence.
Mohan R, a Senior Principal Consultant at CUSP Services, brings over 30 years of expertise in the Indian IT industry, specialising in business development, sales leadership, strategic account management, and partner management. With a history of managing P&L operations for businesses exceeding $100 million, he has driven growth through innovative strategies in business applications, cloud services, and team development. Mohan excels in turning around underperforming businesses, optimising execution processes, and fostering strategic partnerships to deliver transformational outcomes. His expertise also includes go-to-market strategies, customer relationship management, and collaborative leadership to align business goals with effective execution. At CUSP, he helps small-to-mid-sized IT companies scale effectively by offering actionable insights in business planning, sales and marketing, and execution. His passion for people development and coaching ensures that organisations achieve immediate success and build strong, growth-oriented teams for sustained impact.
