After scaling three B2B companies and managing few millions in GTM budgets, we have learnt that success is determined by execution, not theory.
Here’s what actually works in today’s market, based on real campaigns my teams have run.
Strategy 1: Hyper-Focused Google Ads for Immediate Revenue
Look, we all want that perfect long-term strategy, but cash flow matters. I’ve seen companies burn millions on broad campaigns when they should have started narrow and expanded.
Real Example: We took a $5K monthly budget and focused entirely on “purchase-intent” keywords. Instead of targeting “HR software,” we went after “HR software pricing comparison” and “best HR platforms for enterprises.”
Template for Search Ads:
Headline 1: [Specific Pain Point] Solution
Headline 2: [X]% Average [Benefit] | [Social Proof]
Description: [Unique Value Prop] + [Time-bound Offer]. [Call to Action]
Example:
Headline 1: Cut SaaS Spending By 30%
Headline 2: 500+ Enterprise Clients | Live Demo
Description: AI-powered spend analytics shows hidden savings in 15 minutes. Book your personal savings analysis today.
⚠️ Watch out for: Don’t get seduced by high impression volumes. I’ve seen teams waste months chasing traffic instead of conversions. Track cost per qualified lead, not cost per click.
Strategy 2: The “Value-First” Outbound Sequence
Cold outreach isn’t dead – bad outreach is. We’ve tested thousands of sequences, and the winners all follow the same pattern: immediate value, zero fluff.
Real Example: We increased response rates by 3x by leading with industry-specific data instead of company pitches.
High-Converting LinkedIn Sequence:
Day 1 – Connection request:
“[Name], leading [their role] at [company]. Saw you’re scaling the sales team. Have some interesting data on what’s working in [their industry] hiring – worth a connection?”
Day 3 – First message:
“Thanks for connecting! Quick one: we analyzed 500+ [industry] companies and found most are overspending on [specific problem] by 40%. Here’s a quick screenshot showing why [attach custom screenshot].
Would you like me to send over the full analysis for [their company]?”
Day 5 (if they engage) – The ask:
“Glad you found that useful! We’re helping companies like [competitor] solve this exact problem. 15 min next week to show you how?”
⚠️ Watch out for: Automation can kill authenticity. We require reps to research 3 unique things about each prospect before outreach.
Strategy 3: Conversation Dominance Through Content Syndication
The old “post and pray” approach to social media is dead. Instead, we’re seeing 4x engagement by syndicating high-value content across multiple channels.
Real Example: We turned one customer success story into 15 pieces of content:
- LinkedIn article
- Twitter thread
- Short video testimonial
- Infographic
- Email sequence
- Sales battlecard
- Google Ad copy
Content Syndication Template:
1. Core Asset (Customer Story):
– Challenge: [Specific Pain Point]
– Solution: [Your Approach]
– Results: [Concrete Metrics]
2. Social Posts (LinkedIn):
“Just helped [Company] achieve [Result] in [Timeframe].
The secret?
• [Insight 1]
• [Insight 2]
• [Insight 3]
Who else is struggling with [Pain Point]?
Drop a 👋 below and I’ll share our exact playbook.”
3. Follow-up Email to Engagers:
Subject: The playbook you asked about
“[Name], as promised, here’s how we helped [Company] achieve [Result]…”
⚠️ Watch out for: Don’t let content creation slow down your sales cycle. We batch-create monthly, then schedule daily.
Strategy 4: The “Insight Selling” Demo Structure
Traditional product demos don’t work anymore. We’ve increased close rates by 40% using an insight-led approach.
Real Example: Instead of starting with features, we open demos with: “Based on analyzing your current setup, here are three ways you’re losing revenue…”
Demo Script Template:
1. Opening (2 minutes):
“Before I jump in, I noticed [specific observation about their business]. Is that still a key challenge?”
2. Insight Share (5 minutes):
“We’ve analyzed 100+ companies in [their industry], and there are three common patterns that separate top performers:
– Pattern 1: [Industry-specific insight]
– Pattern 2: [Competitor comparison]
– Pattern 3: [Missed opportunity]”
3. Solution Mapping (15 minutes):
“Let me show you how [Your Product] specifically addresses each of these areas…”
⚠️ Watch out for: Train reps to resist feature dumps. Every demo should be 70% discussion, 30% showing.
Strategy 5: The “Network Effect” Partner Program
Individual channels are getting saturated. The fastest growth we’re seeing comes from strategic partnerships.
Real Example: We doubled our pipeline by partnering with complementary tools and creating joint solutions.
Partnership Outreach Template:
Subject: [Partner Company] + [Your Company] = $X opportunity?
“[Name],
Our customers keep asking for [specific integration/solution]. Since [Partner Company] is the leader in [their space], I wanted to explore a potential partnership.
Quick numbers:
• Our current overlap: [X] mutual customers
• Potential market: [Y] ideal customers
• Average deal size: $[Z]
Could we spend 15 minutes exploring how we might work together?”
⚠️ Watch out for: Don’t rush into partnerships. We require 3 successful joint customers before formalizing anything.
Time to Execute
Here’s the truth: none of these strategies are revolutionary. The difference between success and failure is execution speed and consistency.
Start with Strategy 1 (Google Ads) for immediate results. Layer in Strategy 2 (Outbound) once you have initial conversion data. Add the others as you build momentum.
Most importantly, measure everything. The templates above are starting points – your data will tell you what to optimize.
Questions? I’m happy to share more specific examples or dig deeper into any of these strategies. Drop a line to grow@cusp.services to schedule a detailed GTM Strategy Consultation if you are interested. We are happy to chat with you.
Also visit other sections of the Insights section of the website to explore other topics of your interest.