Explore the Multiple Capitals to Thrive in a Competitive Landscape
In this podcast episode, CUSP Services invites you to join our own Digital Colleagues, AIvanna Nova, Principal Analyst, and Alex Dobby, Senior Business Analyst, as they explore the essential aspects of the AWS Marketplace. Our goal is to equip you with a clear understanding of how the marketplace operates and its significance for both buyers and sellers. We delve into key topics that illustrate how AWS Marketplace serves as a vital resource for businesses looking to leverage technology effectively.
The podcast covers:
Alex
Hey there.
Alex
Welcome to the Deep Dive.
Alex
Today we’re going to be tackling something that’s a bit of a beast, AWS Marketplace.
Alex
We’ll pull out the most important points, and you can walk away feeling confident about what AWS Marketplace is, how it works, and why it matters whether you’re buying or selling.
Alex
So, ready to dive in and unlock this cloud marketplace mystery?
AIvanna
Let’s get to it.
AIvanna
Think of AWS Marketplace like a massive online store, but instead of clothes or gadgets, you’re browsing for software and services that run on AWS.
AIvanna
It’s designed to make finding, comparing and deploying solutions as easy as possible.
Alex
OK.
Alex
So it’s kind of like an App Store, but for businesses.
AIvanna
That’s a great analogy.
AIvanna
And like an App Store, you’ve got options, free trials, hourly or monthly subscriptions, even annual commitments.
AIvanna
It really caters to different needs and budgets.
AIvanna
And the best part?
AIvanna
AWS handles all the billing so you don’t have to juggle invoices from a dozen different vendors.
AIvanna
It all shows up neatly on your AWS bill.
Alex
That’s a huge time saver.
Alex
So what kind of software are we talking about here?
Alex
Is it just for developers or can any business find something useful?
AIvanna
There’s truly something for everyone.
AIvanna
You’ve got everything from infrastructure essentials like databases and security tools to cutting edge machine learning algorithms, developer tools, complete business applications, and even prepackaged data sets.
Alex
Wow, that is quite the selection.
Alex
So who are the folks actually offering all this on AWS Marketplace?
AIvanna
Those would be the sellers, the companies who create and manage these offerings.
AIvanna
Think of them as the shopkeepers stocking the digital shelves.
AIvanna
And just like in a physical store, they’ve got to meet certain standards to ensure quality and security.
Alex
OK, that makes sense.
Alex
So to become a seller, what’s the process like?
Alex
Is it like setting up a shop on Etsy or is it a lot more complicated?
AIvanna
It’s a bit more involved than Etsy, but AWS has streamlined the process.
AIvanna
First, you’ll create a public profile to showcase your brand and offerings.
AIvanna
Then you’ll need to handle the usual business requirements, like providing tax information and bank details for receiving payments.
AIvanna
There’s also a Know your Customer process, which is standard for any financial platform.
Alex
Makes sense, they want to ensure everything’s legitimate.
Alex
What about sellers who aren’t based in the US?
Alex
Is that a hurdle?
AIvanna
Not at all.
AIvanna
AWS has a solution for that.
AIvanna
Let’s say you’re a developer in India with a brilliant app to sell.
AIvanna
You might not have a US bank account, so AWS partners with a service called Hyperwallet to act as your virtual U.S.
AIvanna
bank account.
AIvanna
This makes it seamless to receive payments from AWS Marketplace no matter where you are in the world.
Alex
That’s really smart.
Alex
It opens up the marketplace to a global pool of talent.
Alex
So once a seller jumps through all those hoops, what’s next?
Alex
Did they just list their product and cross their fingers?
AIvanna
Not quite.
AIvanna
AWS Marketplace takes security seriously, so they have ongoing scans to ensure products comply with their policies and don’t pose any security risks.
AIvanna
It’s like having a constant security check to keep the marketplace trustworthy.
Alex
So it’s not just a free for all.
Alex
There’s a real commitment to quality and security.
Alex
Now you mentioned different types of products earlier.
Alex
Let’s dig into those a bit more.
Alex
What are some of the most popular categories?
AIvanna
We can break them down into 6 main types.
AIvanna
First up, you have AMI based products.
AIvanna
Think of these as preconfigured virtual machine images that allow you to quickly launch a specific operating system and software stack.
Alex
So it’s like a ready made template for a virtual machine.
AIvanna
Exactly.
AIvanna
Then you have container based products which are perfect for deploying modern microservice based applications.
Alex
Container based?
Alex
That’s a hot topic these days.
Alex
What makes them so special?
AIvanna
It’s all about flexibility and efficiency.
AIvanna
Containers allow you to package your application and its dependencies in a standardised way, making it incredibly portable and easy to deploy across different environments.
Alex
So I could take my containerized app
AIvanna
yeah,
Alex
and run it on my laptop, on a server or even in the cloud, all with the same package.
AIvanna
Precisely.
AIvanna
An AWS Marketplace makes it even easier to deploy these containerized applications, whether you’re using Kubernetes or another platform.
Alex
OK, so AMIs and containers are popular choices.
Alex
What else is on the menu?
AIvanna
Next up we’ve got machine learning products.
AIvanna
Think algorithms and pre-trained models ready to tackle specific tasks.
AIvanna
This is a game changer for businesses looking to leverage the power of AI, without building everything from scratch.
Alex
It’s like having an AI expert on call.
AIvanna
Exactly.
AIvanna
Now let’s talk about SaaS, or Software as a service.
AIvanna
This is your classic cloud software model where you subscribe to a service and access it online.
AIvanna
Think CRM platforms, project management tools and.
Alex
Like those are everywhere these days.
AIvanna
They are, and for good reason.
AIvanna
SaaS offers incredible flexibility and scalability, allowing businesses to access powerful software without the hassle of managing infrastructure.
Alex
So AWS Marketplace has a whole section dedicated to SaaS offerings.
AIvanna
Absolutely.
AIvanna
And it’s one of the fastest growing segments of the marketplace.
AIvanna
Now we have two more categories to cover, both a bit different from the others.
AIvanna
Professional services – which focus on expertise and consulting rather than software itself.
AIvanna
This could include things like cloud migration, security assessments, or.
AIvanna
Training.
Alex
It’s like finding a specialist to help you navigate the cloud.
AIvanna
Exactly.
AIvanna
And finally, we have data products.
AIvanna
These are curated data sets made available through AWS Data Exchange, giving you access to valuable information for your business or research.
Alex
Wow, that’s quite the range.
Alex
So we’ve got a good understanding of what’s being sold, but what about the buyers?
Alex
Why would they choose to go through AWS Marketplace instead of just buying directly from the software vendor?
AIvanna
That’s a great question and it highlights the real value proposition of AWS Marketplace.
AIvanna
One of the biggest benefits is simplified procurement.
AIvanna
Think of it as a streamlined purchasing process where you can easily find, compare, and make purchases all in one place without having to navigate separate vendor websites and contracts.
Alex
It’s like having a one stop shop for all your software needs, all within the familiar AWS ecosystem.
AIvanna
Exactly, and on top of that, you get the benefit of consolidated billing through your existing AWS account.
AIvanna
This means all your software purchases appear on the same bill as your AWS services, making it incredibly convenient to track and manage spending.
Alex
That’s a huge benefit.
Alex
It eliminates the headache of dealing with multiple invoices from different vendors.
AIvanna
And let’s not forget about the flexibility of pricing options.
AIvanna
AWS Marketplace offers everything from free trials to hourly or monthly subscriptions, annual commitments and even the option to bring your own licence.
Alex
So it caters to a variety of budgets and needs.
Alex
That’s impressive.
Alex
I’m curious, Let’s say I’m a business owner looking for a specific software solution.
Alex
How does AWS Marketplace help me find the right fit?
AIvanna
That’s where the marketplace really shines.
AIvanna
Think of it like browsing an online store, but with powerful filters and search capabilities.
AIvanna
You can narrow down your options by category, pricing model, operating system deployment method, and even specific features.
Alex
So I can get really granular with my search to find exactly what I need.
AIvanna
Absolutely, and to help you make informed decisions, AWS Marketplace includes user reviews and ratings for each product.
AIvanna
You can see what other customers are saying about their experience, both good and bad, before committing to a purchase.
AIvanna
It’s like having a crowdsourced guide to help you choose the right software.
Alex
That’s a valuable resource.
Alex
It takes the guesswork out of the equation.
AIvanna
OK.
AIvanna
So we’ve covered how AWS Marketplace benefits buyers, but let’s flip the coin.
AIvanna
We talked about the seller registration process earlier, but I’m curious about the specifics of actually selling different product types.
AIvanna
We touched on those six main categories earlier.
AIvanna
Let’s pick a few of the most interesting ones and unpack how selling works for each.
AIvanna
What about SaaS products?
AIvanna
Those seem incredibly popular these days.
Alex
Great choice.
Alex
Selling SaaS on AWS Marketplace is a whole world in itself, and we’ll need to dive deeper into that.
Alex
However, before we get there, let’s take a moment to explore what it takes to sell professional services on the platform.
Alex
OK, so we’re switching gears to professional services before we tackle SaaS.
Alex
That sounds intriguing.
AIvanna
It is, and it highlights a unique aspect of AWS Marketplace that often gets overlooked.
AIvanna
Selling professional services is about offering expertise and consulting, not software licences.
AIvanna
It’s about helping businesses navigate the complexities of the cloud and achieve their specific goals.
Alex
So it’s less about selling a product and more about selling your skills and knowledge.
AIvanna
Exactly.
AIvanna
It’s like being a trusted advisor in the cloud world.
Alex
Now I’m curious, how does that actually work within AWS Marketplace?
Alex
Is it like setting up a profile on a freelancing platform?
AIvanna
Not quite.
AIvanna
AWS Marketplace provides a more structured approach.
AIvanna
You’ll typically create a private offer, meaning you’ll negotiate the turns and pricing directly with the buyer, just like in traditional consulting engagement.
Alex
So it’s a more personalised approach?
Alex
Yeah, tailored to the specific needs of each client.
AIvanna
Exactly, and AWS Marketplace acts as the platform to connect you with potential clients and handle the payment processing.
AIvanna
But the actual service delivery is up to you.
Alex
That makes sense.
Alex
It’s a win-win for both parties.
Alex
The buyer gets expert help and the seller gets a trusted platform to showcase their skills and connect with clients.
Alex
OK, so we’ve got a good grasp on professional services.
Alex
Before we jump into the world of SaaS, I want to touch on one more product type, machine learning.
Alex
This seems like a hot area with huge potential but also some unique challenges.
AIvanna
You’re absolutely right.
AIvanna
Selling machine learning products on AWS Marketplace can be incredibly lucrative, but it also requires specialised knowledge and a different approach.
AIvanna
It’s not just about packaging your software, it’s about making sure your AI models can integrate seamlessly with the AWS ecosystem.
Alex
OK.
Alex
So what are some of the key considerations for selling machine learning products?
AIvanna
First off you need to understand the two main types of products.
AIvanna
Algorithms which are the building blocks of machine learning and model packages which are pre-trained models ready to be used for specific tasks.
Alex
I’m guessing there are specific requirements for packaging and deploying these ML products.
AIvanna
Absolutely.
AIvanna
You need to create what are called “Training and Inference” images, which are essentially Docker containers containing your ML code and dependencies.
AIvanna
These images need to follow a specific structure called the Sagemaker AI file structure to ensure compatibility with AWS’ Machine Learning platform.
AIvanna
Think of it as a standardised blueprint that guarantees your ML model will work seamlessly within the AWS ecosystem.
AIvanna
So.
Alex
It’s not just about writing good code, it’s about making sure it fits within the AWS framework.
AIvanna
Exactly, and to make sure everything is up to snuff, AWS has a validation process that checks if your images run and respond as expected.
AIvanna
This helps maintain quality and ensures that buyers get what they’re paying for.
Alex
OK, we’re starting to see how each product type has its own nuances and considerations for selling on AWS Marketplace.
Alex
We’ve covered a lot of ground from the basic concepts to the specifics of selling professional services and machine learning products, but we haven’t even touched on SaaS yet.
Alex
And there’s a whole other side to this, the financial and legal aspects.
Alex
I know, not the most glamorous topic, but super important nonetheless.
Alex
So after a quick break, we’ll dive into the world of pricing models, payments, refunds, agreements and all those fun details that keep the marketplace running smoothly.
Alex
Don’t go anywhere.
Alex
TDFS, The Deep Dive Episode 2025-01-01, art.
Alex
Two of three.
AIvanna
Welcome back.
AIvanna
OK, let’s switch gears and tackle the financial and legal side of AWS Marketplace.
AIvanna
First up, pricing.
AIvanna
What kind of options do sellers have?
AIvanna
Is it a free for all or are there some guidelines?
Alex
AWS Marketplace offers a good deal of flexibility when it comes to pricing, but it’s not the Wild West out there.
Alex
You’ve got your standard options like hourly, monthly, and annual subscriptions.
Alex
Think of it like choosing a gym membership.
Alex
Pay as you go, commit for a month or go all in for a year.
Alex
And I’m guessing there are options for longer commitments too.
AIvanna
You bet.
AIvanna
Multi year contracts are also possible, particularly for larger deals or enterprise customers.
AIvanna
And then you’ve got BYO or Bring Your Own Licence, which is perfect for customers who already have software licences and just want to use them on AWS.
Alex
So lots of choices there.
Alex
Now the big question, payments.
Alex
How does that work?
Alex
Does AWS handle all of that or do sellers need to set up their own systems?
AIvanna
One of the best things about AWS Marketplace is that AWS handles the entire billing and payment process.
AIvanna
For buyers, this means everything shows up neatly on their AWS bill, just like their other services.
Alex
So no more juggling invoices from different vendors.
Alex
That’s a dream come true.
AIvanna
Exactly, it streamlines accounting and makes budgeting a breeze.
AIvanna
And for sellers they don’t have to worry about setting up merchant accounts or chasing down payments.
AIvanna
AWS takes care of it all, making the process smooth and efficient for everyone involved.
Alex
That sounds like a win-win for both sides, but what happens when things go wrong?
Alex
Let’s say a customer isn’t happy with a third party product and wants a refund.
Alex
Does AWS step in or is that a headache for the seller?
AIvanna
Here’s where it gets a little nuanced.
AIvanna
For products sold directly by AWS, customers can request refunds through the AWS Support Centre.
AIvanna
It’s straightforward, but if the product is sold by a third party seller, things work a little differently.
Alex
So the customer has to deal directly with the seller in those cases.
AIvanna
That’s right.
AIvanna
In most cases, the customer will be directed to contact the seller’s support team to request a refund.
AIvanna
It’s important for sellers to have clear refund policies in place and to be responsive to customer requests.
AIvanna
Good customer service goes a long way, even in the cloud marketplace world.
Alex
It sounds like a good reminder for sellers to really prioritise customer satisfaction.
Alex
Now, let’s shift gears and talk about agreements.
Alex
What kind of legal contracts are involved in buying and selling on AWS Marketplace?
Alex
It can all be sunshine and rainbows, right?
AIvanna
You’re right, there are legal aspects to consider, but AWS has tried to make it as painless as possible.
AIvanna
Think of it this way, every transaction on AWS Marketplace involves an agreement, a contract that formalises the terms between the buyer and the seller.
Alex
So is it like clicking I agree to the terms and conditions on a website?
AIvanna
Sort of.
AIvanna
For public listings, the agreement is typically a standard End User Licence Agreement or EULA.
AIvanna
It outlines the basic terms of use and legal responsibilities, but for private offers, things get more interesting.
Alex
What happens with private offers?
AIvanna
With private offers, sellers can negotiate specific terms and conditions with the buyer.
AIvanna
It’s more customised and give sellers more flexibility, especially when dealing with larger deals or enterprise customers who might have unique requirements.
Alex
Though it’s like having a lawyer on call to draught up custom contracts.
AIvanna
Not exactly.
AIvanna
Sellers are still responsible for ensuring their private offers comply with all applicable laws and regulations, but the platform provides a framework for creating and managing these custom agreements, which is a huge help.
Alex
That’s great.
Alex
It seems like AWS Marketplace tries to strike a balance between providing structure and allowing for flexibility.
Alex
Now I’m sure all this financial and legal stuff generates a tonne of data.
Alex
Is there any way for sellers to track their sales, revenue and other key metrics?
AIvanna
Absolutely.
AIvanna
AWS Marketplace is a data-driven platform and they provide sellers with a wealth of information to help them understand their business performance.
AIvanna
Think of it as having a real time business dashboard for your AWS Marketplace activities.
Alex
So no more digging through spreadsheets to figure out how you’re doing.
AIvanna
Exactly.
AIvanna
You can track things like customer subscriptions, billing events, payment details, even customer demographics.
AIvanna
It’s a goldmine for understanding your customer base and optimising your sales strategy.
Alex
That sounds incredibly powerful, but how do they deliver all this data?
Alex
Is it just raw data dumps or are there more user friendly options?
AIvanna
AWS provides a couple of ways for sellers to access this information.
AIvanna
First, they have these data feeds that deliver structured data directly to your Amazon S3 bucket.
AIvanna
It’s great for those who like to get their hands dirty with data analysis or integrate it with their own business intelligence tools.
Alex
So for data geeks like me, it’s a playground.
Alex
But what about those who prefer something a little less technical?
AIvanna
AWS as you covered there too.
AIvanna
They offer a range of prebuilt reports that cover everything from customer subscribers and disbursement details to monthly build revenue and even sales compensation.
AIvanna
It’s all presented in a clear, easy to understand format so you can quickly get the insights you need.
Alex
That’s a relief.
Alex
I’m not sure I’d have the time or patience to parse through raw data feeds.
Alex
So we’ve got data feeds and reports.
Alex
Anything else that helps sellers stay on top of their business?
AIvanna
One of the coolest features is the Seller Dashboard.
AIvanna
It provides a visual overview of your key metrics and trends so you can track your sales performance, customer engagement, and overall product performance all in one place.
AIvanna
It’s like having a pulse on your AWS Marketplace business at all times.
Alex
Visualising data is so much more powerful than just staring at spreadsheets.
Alex
It’s amazing how AWS Marketplace provides all these tools and resources to help sellers succeed.
Alex
It feels like they’re truly invested in their partners.
AIvanna
They are, and it doesn’t stop there.
AIvanna
AWS also offers a dedicated seller operations team that’s there to support sellers every step of the way.
AIvanna
If you have questions, run into issues, or just need some guidance, they’re there to help.
Alex
It’s like having a personal concierge for your AWS Marketplace business.
Alex
Now let’s talk about marketing.
Alex
I’m sure sellers are eager to get their products in front of the right customers.
Alex
Does AWS Marketplace offer any support in that area?
AIvanna
They definitely do.
AIvanna
They have a 180 day GTM Academy which is like a marketing boot camp specifically for AWS Marketplace.
AIvanna
It provides self-service resources and training on topics like search engine optimization, SEO, content marketing, and social media promotion, all geared towards helping sellers maximise their visibility and reach their target audience.
Alex
Wow, they’ve really thought of everything.
Alex
It’s impressive how much effort they put into empowering their sellers.
AIvanna
It’s a smart strategy.
AIvanna
By helping sellers succeed, they ultimately strengthen the entire marketplace ecosystem, making it even more attractive to buyers.
Alex
OK.
Alex
So we’ve covered a tonne of ground pricing models, payments, refunds, agreements, data analysis and even marketing support.
Alex
I’m exhausted, but in a good way.
AIvanna
We’ve been through a lot, but there’s still 1 crucial piece of the puzzle we need to explore, Selling saws on AWS Marketplace I.
Alex
Was wondering when we’d get back to that.
Alex
Sauce is such a dominant force in the software world, it’s almost impossible to imagine running a business without it these days.
AIvanna
You’re absolutely right, and AWS Marketplace has recognised the importance of SAWS and has built a robust platform to support this booming sector.
AIvanna
OK.
AIvanna
I’m all ears.
AIvanna
Let’s dive into the world of sauce on AWS Marketplace after a quick break.
Alex
Hashtag TTS The Deep Dive Episode 20250101 Part three of three Welcome back.
Alex
We’ve covered a lot of ground exploring the insurance and outs of AWS Marketplace for the different types of products and the solar registration process to the nitty gritty of pricing, payments, and legal agreements.
Alex
But we left off at a bit of a cliffhanger teasing the world of SOZ on AWS Marketplace.
Alex
Ready to dive into that now?
AIvanna
Absolutely.
AIvanna
SOZ or Software as a Service has become a dominant force in the software world.
AIvanna
It’s all about delivering software applications over the Internet, typically on a subscription basis.
AIvanna
Think of it like renting a house instead of buying 1.
AIvanna
You get access to all the amenities without the burden of ownership.
Alex
It makes perfect sense.
Alex
It’s a model that’s really taken off in recent years.
Alex
So how does AWS Marketplace fit into this Soz revolution?
AIvanna
AWS Marketplace has become a prime destination for sauce providers looking to reach a wider audience and streamline their operations.
AIvanna
It’s like having a dedicated storefront in the heart of the cloud computing world.
Alex
So it’s not just about selling software licences anymore, it’s about selling access to cloud based applications.
AIvanna
Exactly.
AIvanna
An AWS Marketplace makes it easier than ever for sauce providers to connect with potential customers, manage subscriptions, and handle billing, all within the familiar AWS ecosystem.
Alex
Now I’m curious about the specifics.
Alex
How does a sauce product actually work within the AWS Marketplace framework?
Alex
Is it just a matter of listing your app and hoping for the best?
AIvanna
It’s a bit more involved than that.
AIvanna
One of the key aspects is integration.
AIvanna
Your sauce product needs to be able to talk to AWS Marketplace exchanging information seamlessly.
Alex
So it’s not just about having a great app, it’s about making sure it can play nicely with the AWS environment.
AIvanna
That’s right.
AIvanna
Think of it like building a house that’s compatible with the local power grid.
AIvanna
Your Sauce product needs to be able to handle things like validating new customers, processing customer requests, and monitoring changes to subscriptions, all In Sync with AWS Marketplace.
Alex
So there’s some technical legwork involved to make sure everything is connected properly.
AIvanna
Absolutely.
AIvanna
And to facilitate this communication, AWS uses a service called Amazon Simple Notification Service, or SNS.
AIvanna
Think of it as a messaging system that allows your Sauce product to receive notifications from AWS Marketplace about important events.
Alex
So if someone subscribes to my app through AWS Marketplace, my sauce product will receive a notification about.
AIvanna
It exactly It’s like getting a text message alert whenever something important happens.
AIvanna
And as a seller, you need to make sure your Sauce product can respond to these notifications appropriately.
Alex
It makes sense, it’s a two way St Information flows from AWS Marketplace to your app and your app needs to be able to react accordingly.
Alex
Now let’s talk about pricing bottles.
Alex
We covered some general options earlier, but are there specific models that are particularly well suited for sauce products?
AIvanna
There are three main pricing models that are commonly used for sauce offerings on AWS Marketplace.
AIvanna
Subscription based, contract based and contract with consumption.
Alex
OK, break those down for me.
Alex
What’s the difference between them?
AIvanna
Subscription based is the most familiar model.
AIvanna
It’s your classic monthly or annual subscription fee.
AIvanna
Think Netflix or Spotify.
AIvanna
You pay a set amount each period to access the service.
Alex
Straightforward and predictable.
Alex
What about contract based?
AIvanna
Contract based pricing involves creating custom agreements with specific terms.
AIvanna
This is often used for larger deals or enterprise customers who might have unique needs or volume discounts.
Alex
So it’s more tailored to specific customer requirements?
Alex
What about contract with consumption?
Alex
That sounds intriguing.
AIvanna
Contract with consumption is a hybrid model that combines a base contract with usage based billing.
AIvanna
Think leave it like a cell phone plan where you have a fixed monthly fee plus charges for the minutes or data you use.
Alex
So offers a blend of predictability and flexibility which could be appealing to certain customers.
Alex
Seems like there’s a pricing model to fit every need.
AIvanna
That’s the beauty of AWS Marketplace.
AIvanna
It provides options for both buyers and sellers.
Alex
Well, we’ve covered a lot of ground today.
Alex
We’ve explored the different facets of AWS Marketplace, from the basics to the more complex aspects of selling sauce products.
Alex
But what does it all mean for our listener?
Alex
What are the key takeaways?
Alex
The big aha moments they should walk away with.
AIvanna
Here’s the thing.
AIvanna
AWS Marketplace isn’t just a platform, it’s a game changer.
AIvanna
It’s transforming the way businesses discover, consume and even sell software in the cloud.
Alex
It’s like Amazon for the B2B software world.
AIvanna
Exactly, and it’s creating opportunities for everyone involved.
AIvanna
For buyers, it’s all about simplifying procurement, finding the best solutions quickly and efficiently, and managing everything seamlessly within their AWS ecosystem.
Alex
It’s like having a one stop shop for all your cloud software needs.
AIvanna
And for sellers, AWS Marketplace opens doors to a massive global audience of potential customers.
AIvanna
It’s a chance to level the playing field, whether you’re a startup or an established enterprise.
Alex
It democratises access to the market, which is incredibly powerful.
AIvanna
What’s fascinating is that it’s not just about the present AWS Marketplace is shaping the future of software distribution.
AIvanna
It’s paving the way for a more connected, inaccessible software ecosystem.
Alex
It’s an exciting time to be a part of this evolution.
Alex
So for a listener, I want to leave you with this thought.
Alex
As software continues to play an even greater role in our lives, keep an eye on AWS Marketplace.
Alex
It’s a force to be reckoned with, and it’s only going to get bigger and more influential.
Alex
Whether you’re a buyer looking for innovative solutions or a seller with a game changing product, AWS Marketplace is worth exploring.
Alex
That’s it for our deep dive into AWS Marketplace.
Alex
We hope you’ve gained some valuable insights and are feeling empowered to navigate this exciting world.
Alex
Until next time, keep exploring, keep learning, and keep diving deep.