SPANDA Framework Step 5: “Delight” By Building a Customer Success Framework
Almost every other brand focuses on meeting the customers’ expectations. But the businesses that stand out are the ones that concentrate on enhancing their overall experience and converting them into loyal, long-term brand ambassadors.
SPANDA Framework Step 4: “Nurture” To Create Lasting Relationships
You need a balance of both inbound and outbound methodologies to help nurture your customers and aid your overall organizational growth.
SPANDA Framework Step 3: “Attract” & Build Sales Funnel with Inbound Marketing
The reason inbound marketing strategies work effectively for customer attraction and holistic business growth is its inclination towards enhancing customer experience and building meaningful relationships with them.
SPANDA Framework Step 6: “Ascend” With Gap Analysis and Risk Mitigation
Analyzing existing business gaps and identifying and mitigating possible risks are essential for improving profitability and increasing overall business growth, leading to absolute ascension.
Generating Quality Leads Through LinkedIn Content Marketing [+Free eBook]
Today, over 90% of all organizations market with content. Among them, over 91% of all B2B marketers and 86% of all B2C marketers use content marketing. But what makes it so valuable for businesses today? Besides generating leads and increasing sales and revenue, content marketing can also help you establish trust, build authority, improve traffic and help understand your audience better. Now, let’s […]
7 points to consider before entering international markets to grow revenues
But before diving into unknown waters, you need to answer a few questions to be able to formulate a focused strategy. What are the benefits of having a global presence? When is the right time for your startup to start working on its international aspirations? And what are the challenges that international markets bring along […]
Leveraging Data to Gain a Competitive Advantage
As per McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire new customers, six times as likely to retain them, and 19 times more likely to be profitable. Furthermore, over 62% of retailers report that data analytics creates a competitive advantage for their organizations. This shows that data is undoubtedly a fundamental asset for improving […]
Competitive Advantage: Examples and Best Practices (Part 3)
Let’s learn and get inspired from such best-in-class companies and implement effective strategies to drive sales and effectively grow your brand. You will also discover the best practices that you can follow to leverage your competitive advantage and effectively scale your brand. In the last two articles of our 4-part series ‘Competitive Advantage’, we talked […]
Competitive Advantage: How to Build a Winning Strategy (Part 2)
Thus, in this article of our 4-part series ‘Competitive Advantage’, we guide you through the necessary steps to help you build a winning strategy around your competitive advantage. Using this, you can better leverage your advantage and achieve long-term growth for your company. Porter’s Generic Strategies There are numerous competitive strategies employed by business professionals […]
Competitive Advantage: What Is It and Why Is It Important To Drive Sales? (Part 1)
For companies to stand out, they need to define a competitive advantage for themselves. This deciding factor makes customers choose a particular business over the others. Once a company understands and leverages this advantage, it can win a greater share in the market and attract more loyal customers. In this 4-part series, ‘Competitive Advantage,’ we […]
