Understanding CUSP: Growth Advisory for Ambitious Companies

Jan 22, 2025
8:10 am

Table of Contents

Who is CUSP?

 

At CUSP, we are growth consultants specializing in helping ambitious companies scale strategically and sustainably. Officially, we are a strategic growth advisory firm, but to our clients, we’re much more. We’re the perfect middle ground between large consulting firms that charge premium prices for fancy presentations and the “growth hackers” who promise overnight success without long-term results.

Our mission is simple: to help companies achieve measurable growth by addressing their most critical business challenges in sales, marketing, and organizational development.

 

Who We Work With

 

CUSP collaborates with companies generating $2M to $100M in annual revenue. Our ideal partners are those thinking, “What’s next?” These companies are already successful but face growth challenges—be it optimizing their sales strategies, improving marketing operations, or developing their teams.

They’re too advanced for basic business coaching and not quite ready to invest in the high costs of Big 4 consulting firms. That’s where we step in, providing tailored solutions that align with their unique needs and goals.

 


 

What We Do: Tailored Solutions for Growth

We’re not just strategy creators; we’re implementers too. Think of us as both architects and builders of your company’s growth journey. Here’s what we offer:

 

What We Do Tailored Solutions for Growth

Custom Growth Strategies

  • We design actionable strategies that are realistic, scalable, and aligned with your revenue goals.

 

Hands-On Implementation

  • Unlike many firms, we don’t leave you with a 200-page PDF and wish you good luck. We stay with you to implement the strategies, ensuring measurable outcomes.

 

Team Development and Collaboration

  • We help build and optimize teams, fostering collaboration across sales, marketing, and operations.

 

Focus on Revenue Growth

  • Every initiative we take on is tied directly to measurable revenue outcomes because success is not about how great a chart looks; it’s about growing your bottom line.

 


 

What Sets CUSP Apart?

In a crowded marketplace, here’s why CUSP stands out:

 

We Stick Around

  • Implementation is a core part of our offering. We work alongside you in the trenches, ensuring strategies turn into results.

 

Human-Centric Approach

  • Our communication is clear and jargon-free. You won’t hear about “matrices of matrices” or overly complex frameworks—just actionable strategies that make sense.

 

Tailored for Mid-Market Companies

  • We focus exclusively on mid-market organizations, offering a combination of deep expertise and personalized service.

 


 

Our Process: The Partnership Evolution Model

Our approach is systematic yet flexible, ensuring every engagement is tailored to your specific needs. Here’s how we work:

 

Our Process The Partnership Evolution Model

Diagnostic Phase

  • We analyze your current business operations, identifying growth barriers and opportunities.

 

Strategy Map

 

Implementation Partnership

  • Our team works alongside yours to execute strategies, whether it’s optimizing sales hiring, launching marketing initiatives, or improving sales management processes.

 

Sustainable Growth Management

  • We establish systems and processes to ensure the growth is scalable and sustainable over the long term.

 


 

Results You Can Expect

Every company is unique, and while we don’t make unrealistic promises, our focus is always on measurable results. Key outcomes include:

 

Results You Can Expect

Increased Revenue Growth Velocity

  • Metrics such as quarter-over-quarter (QoQ) and year-over-year (YoY) revenue growth.

 

Enhanced Operational Efficiency

  • Streamlined processes across sales and marketing operations.

 

Stronger Team Capabilities

  • Building and developing high-performing sales and marketing teams.

 


 

Ready to Grow? Here’s the Next Step

 

Book Your Free Growth Blueprint Session

This no-obligation session helps identify your growth challenges and opportunities while outlining actionable steps. (And no, we’re not here to sell you a timeshare.)

 

Explore Our Case Studies
Visit our website at CUSP to see how we’ve helped companies like yours achieve measurable results.

 

Let’s Talk Growth

Reach out to us at cusp.services to start your journey toward sustainable growth.

 

Why Wait? Let’s Build Your Next Big Leap Together!

 

If you’re ready to tackle your growth challenges and unlock your company’s full potential, CUSP is here to help. Contact us today to learn more about how we can support your sales, marketing, and organizational development needs.

 

Your growth story starts here.

 

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About Author

Founder/CEO

MB Sam is a trusted Bangalore-based Growth Consultant with over 30 years of experience in IT and business advisory. As the Founder and CEO of CUSP, he specialises in partnering with mid-market company founders and C-suite executives to craft and execute growth strategies that deliver measurable impact.

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