We help emerging companies scale

Grow Revenue Profitably And Achieve Sustained Growth.

That is our value promise. We’ve supported numerous global businesses of all sizes and have collectively delivered 10,000+ man hours of advisory to clients.

Our team

With 200+ years of combined work experience in varied Industry verticals, our expert team members will collaborate with you and your team members to solve your growth challenges by questioning the status quo. We get directly engaged to build long-lasting & trusting relationships.

M Baba Sam

Founder/CEO

Dr. Joseph Shields

Principal Consultant

Rajeev Karkhanis

Principal Consultant

P Rangarajan

Principal Consultant

Haja Sheriff

Principal Consultant

Murali Sankar

Principal Consultant

Mohan R

Principal Consultant

Our Advisors

Our trusted team of industry experts has been providing leadership, innovation, and strategy for accelerating the growth of businesses across industries and growth stages. Together with our advisors, we equip you to shape your business into a predictable, profitable, and resilient machine.

Ms. Sujatha Ramani

Advisor

Ganga Kandaswami

Advisor

Global Expertise

Our teams have worked across the globe, bringing diverse perspectives and solutions to every project.

USA
USA
UAE
UAE
India
India
Australia
Australia
Poland
Poland
Tunisia
Tunisia
Ireland
Ireland
South Africa
South Africa
New Zealand
New Zealand
Malaysia
Malaysia
Vietnam
Vietnam
Singapore
Singapore

Our Partner Ecosystem

Our partners are our extended team of experts. Along with our parters ‘the domain experts’ we provide our customers with the right growth consulting solutions for their venture.

Interlock Marketing Consultancy

Interlock Marketing Consultancy is a marketing firm that specializes in providing strategic marketing solutions to technology companies. Founded in 2015, the company has grown over the years by focusing on delivering high- quality marketing solutions that align with each client's unique needs. Interlock prides itself on its strategic approach, data-driven decision-making, and deep understanding of market trends.

Services:

1. Digital Marketing: Offering SEO, SEM, PPC, and content marketing strategies to increase online visibility and drive website traffic.

2. Social Media Management: Developing and executing social media strategies to build brand awareness and engage with communities on platforms like Facebook, Instagram, Linkedln, and Twitter.

3. Public Relations: Managing media relations and reputation management to ensure positive brand representation in the public domain.

4. Event Marketing & Management: Planning and executing events that help clients connect directly with their target audience and build brand loyalty. ( Both Customised and trade events)

5. Content Creation: Providing content strategy and development, including blogs, case studies, video production, graphic design, and more.

Eshwars | House Of corporate & IPR Laws

Eshwars is a Corporate & Commercial Law firm headquartered in Chennai, India and also has significant presence in Bangalore, Mumbai and New Delhi. Eshwars was founded by our managing partner Mr. Eshwar Sabapathy in the year 2006 and has since then grown to a strong team of 25 self-driven and energetic lawyers. Eshwars offers a comprehensive range of Corporate legal services to enterprises of all sizes including Corporate Governance & Compliance, Cross Border Transaction Advisory, Intellectual Property Rights, Contracts & Agreements, Media & Technology Law and Real Estate Practice. Numerous noteworthy precedents are a testimony to our stronghold in Corporate Litigation & Alternate Dispute resolution

Upword Media

Upword Media, backed by Google for Startups and 91 Springboards, is a leading B2B content marketing powerhouse. With seven years of experience, we've accelerated website traffic and lead generation for global tech brands like inFeedo, SaaS Labs, and 6Connex. Our impact is exemplified by Airmeet, an event tech company valued at $200M, whose traffic we improved by 600% within 2.5 years. We specialize in crafting high-quality, industry-specific content that drives substantial growth for B2B SaaS and tech companies. Our comprehensive services include tailored content strategy development, professional writing for blogs, website copy, case studies, ebooks, and newsletters, as well as in-depth analytics and performance tracking. By partnering with Upword Media, clients invest in measurable growth, enhanced brand visibility, and a competitive edge in the digital landscape.

Growth Aspire

Krishna has worked in sales delivery, training and consultancy over the past 25 years. Before GrowthAspire, he was the lead consultant at Mercuri, India. He has helped companies transition from just product and service selling to solution and value selling. He has led many successful sales intervention programs across multiple industries and institutions including retail, luxury real estate, education, capital goods, FMCG, engineering, pharmaceuticals etc. Krishna is a prolific speaker and has influencees among thousands of professionals across India. He influences to rethink one's way of selling and also the customer approach.

Zerozilla

Founded in 2014, Zerozilla empowers businesses with a full range of IT solutions, including UI/UX design, enterprise web development, custom applications, and mobile development. Our team brings together expertise and innovation to create products that deliver measurable results. From corporate websites to tailored mobile apps, each Zerozilla project is designed to drive growth and help clients thrive in a dynamic market. With every solution, we enable businesses to navigate disruption and achieve their goals confidently.

BICSOM

BICSOM is a mindful digital startup involved in building lovable mobile applications, responsive-websites, cloud solutions and UX/UI design services. We work with entrepreneurs, product experts, visionaries, problem solvers, thinkers, doers, individuals and teams from different verticals and convert their ideas into digital reality. Every product designed and developed at BICSOM is built with heart& mind. We believe in making our products and solutions lovable. With a planned approach, proper task definitions & delegation we build solutions mindfully.

Our team of crackerjacks can help you with UX and UI. Flutter based mobile application development for Android, iOS and Web. Kickass website development on WordPress or Vue.JS. Architecting and designing highly scalable cloud infrastructure solutions on AWS.

d'frens Consulting

D'frens Consulting is India's leading and most awarded experiential learning services provider. Founded in 2005, d'frens has grown from being a Bangalore based learning org., to designing and driving learning interventions for many of India's key corporate houses. In the last 3 years, d'frens has also been awarded Gold, Silver and Bronze honours at numerous forums for designing and deploying some of the most innovative and experiential training and engagement programs.

D'frens has also partnered with Catalyst Global since 2012 to bring all their world class team building programs to India.

Pursuit Mentors

Ravindra is a Consultant, Coach and Trainer in the revenue augmentation space. He specialises in Closing Complex Sales, Writing Winning Proposals, Expanding and Growing Strategic Accounts. He is a live Deal/RFP Coach for live Sales and Proposals.

His approach to revenue augmentation is Assessing Current State, Co-Design new customer vision (leveraging Design Thinking), and Define growth roadmap and deliver it. He has Consulted and trained IT, BPO, Real Estate, Banks, Luxury marketplace, Telecom and other industry players. He has designed the complete Sales Playbook in winning new and retaining existing customers and has developed a Proposal Management Tool. He consults companies on integrating CRMS, SFAS and Sales Predictive and Prescriptive Analytics.

Our Logo Story

At the core of our values is an unwavering dedication to our clients' success. We are not just service providers; we are partners invested in your growth and prosperity. By embodying trust, empathy, and excellence in every interaction, we create meaningful relationships that drive long-term success for your business.

People

We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.

Culture

The pillars of People, Process, and Technology are held together by culture. We champion a culture of respect for all, continuous learning and growth & collaboration.

Technology

Technology is business. We help our customers drive transformation and innovation with technology to improve efficiency and scale up operations.

Process

We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.

People

We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.

Technology

Technology is business. We help our customers drive transformation and innovation with technology to improve efficiency and scale up operations.

Process

We belive that people are the cornerstone of any organization. We value the people we work with - the clients we serve, the employees and partners that help us deliver to our client-obsession.

Culture

The pillars of People, Process, and Technology are held together by culture. We champion a culture of respect for all, continuous learning and growth & collaboration.

Our Values

We believe great work starts with genuine partnerships. While others talk, we deliver. Our success is measured by yours.

Trust Through Action

In Your Corner

Better Every Time

CUSP is an Authorised Partner for AWS PTP Programs worldwide

The AWS Partner Transformation Program (PTP) is a vital initiative to help partners build successful AWS Cloud businesses and scale.

The AWS Partner Transformation Program (PTP) is a comprehensive assessment, training, and enablement program designed to help partners build successful and profitable AWS Cloud businesses. It’s meant for both partners who are new to cloud computing and those in advanced stages of building their cloud business who need assistance in accelerating their journey.

The program provides partners with a structured approach that includes a detailed assessment workshop, a customised 100-day transformation plan, and dedicated support for implementation. Partners receive AWS Promotional Credits or cash to offset transformation activities, along with access to specialized resources and go-to-market support. Key benefits include reduced AWS Cloud ramp-up time, accelerated marketplace strategy, improved ability to win business contracts, and enhanced service delivery quality.

CUSP is a globally authorised consulting organisation for AWS PTP program.

As the globally authorized consulting partner for AWS PTP, CUSP Services brings extensive expertise, having delivered nearly 50+ PTP programs across multiple partner paths, including Service, Software, and Distribution Partners. This breadth of experience ensures that partners receive guidance from professionals adept in diverse business models and markets.

CUSP Services offers an in-depth assessment of cloud readiness and a tailored transformation roadmap to accelerate AWS skill development, empowering partners to better meet customers’ cloud migration needs. Through the AWS PTP, participants experience faster cloud adoption, optimized marketplace strategies, and increased competitiveness in public sector contracts. The program also provides valuable AWS credits or cash incentives for transformation activities, with partners reporting measurable growth—one partner achieved a 19% increase in opportunities and a 77% uplift in new engagement values post-program.*

The collaboration between AWS and CUSP Services amplifies the program’s impact, offering partners a uniquely tailored approach and dedicated coaching. This combined expertise from AWS and CUSP Services enables a more efficient and successful transformation journey.

CUSP is an Authorised Partner for AWS PTP Programs worldwide

The AWS Partner Transformation Program (PTP) is a comprehensive assessment, training, and enablement program designed to help partners build successful and profitable AWS Cloud businesses. It’s meant for both partners who are new to cloud computing and those in advanced stages of building their cloud business who need assistance in accelerating their journey.

The program provides partners with a structured approach that includes a detailed assessment workshop, a customised 100-day transformation plan, and dedicated support for implementation. Partners receive AWS Promotional Credits or cash to offset transformation activities, along with access to specialized resources and go-to-market support. Key benefits include reduced AWS Cloud ramp-up time, accelerated marketplace strategy, improved ability to win business contracts, and enhanced service delivery quality.

CUSP is a globally authorised consulting organisation for AWS PTP program.

As the globally authorized consulting partner for AWS PTP, CUSP Services brings extensive expertise, having delivered nearly 50+ PTP programs across multiple partner paths, including Service, Software, and Distribution Partners. This breadth of experience ensures that partners receive guidance from professionals adept in diverse business models and markets.

CUSP Services offers an in-depth assessment of cloud readiness and a tailored transformation roadmap to accelerate AWS skill development, empowering partners to better meet customers’ cloud migration needs. Through the AWS PTP, participants experience faster cloud adoption, optimized marketplace strategies, and increased competitiveness in public sector contracts. The program also provides valuable AWS credits or cash incentives for transformation activities, with partners reporting measurable growth—one partner achieved a 19% increase in opportunities and a 77% uplift in new engagement values post-program.*

The collaboration between AWS and CUSP Services amplifies the program’s impact, offering partners a uniquely tailored approach and dedicated coaching. This combined expertise from AWS and CUSP Services enables a more efficient and successful transformation journey.

Customer Case Studies

Insights reveal strategies and opportunities to boost income and financial performance.

Customer Case Study

CUSP Services, in collaboration with AWS, led Orient Technologies through the AWS Partner Transformation Program

Customer Case Study

Client Overview: A Bangalore-based born-in-the-cloud IT consulting and services company, specializing in cloud transformation services

Team members’ motivation sinking?