Hiring your first growth marketer? Here’s what you need to know
After your product finds the right market, scaling and improving sales strategy becomes the next big task. Rigorously analyzing customer behavior and planning to tweak sales strategies becomes imperative for a startup’s survival. Your startup, therefore, needs to have the capacity to do such intricate tasks of deriving insights and executing the changes consistently. You […]
Video marketing for SME companies: How to get started and leverage it effectively
Making a case for video marketing Videos are a powerful tool to add to your marketing arsenal. It has become people’s medium of choice for several reasons- Videos help build trust and brand loyalty. They can help influence the buying decision of your target audience. Simply put, videos tell a stronger story. Websites with video […]
Decoding the sales funnel and its importance in getting qualified leads
Sales is just one aspect of a good revenue model. As a company, you still need to make sure that you have a healthy flow of qualified leads to feed your sales team. Inbound quality leads are every business’s dream, and developing a sales funnel helps make that dream come true! But how do you […]
13 Expert-Backed Marketing & Sales Projections for 2022
In 2021, the market drew marketers to break their traditional selling culture. Businesses had to redefine what it means to have a conversion or how to analyse sales. Experienced sales and marketing experts had some compelling insights to share about this paradigm. Here, we have compiled such must-know facts, figures, and opinions on sales and […]
How to add Emojis to your LinkedIn posts?
Here is a quick reference page that you can bookmark. Here are my top 10 emoji lists for your quick reference to add some additional zing to your posts and articles on Linkedin: 1. 🎯🌀🔥🌟💥💣✨🔱⚜️💡 ⚡🌠💫☁⛅💭🌈 ◑☀️🌞ϟ ☾🏖🌊🧠 👀🕶👓🎶♘♞🛡️📆🎊🎼🍏🍒 🥊🎈☕🍾🥂🥛☕🎂🍔🍦 2. 👆 👇 👈 👉 👊 👋 👌 👍 👎👏 🙏🙏🏾✊🏾🤝🤜 🤛 👊 💪🎲🎗♫ ♡🤍❤️💛💜🖤🤎🌱🌿☘🌸 💐 🎉🌻🍎🌴 🌵 🌷 🌸 🌼🍁 🍂 3. 🔒 […]
Human: How to make the Sales and Marketing team to work together?
The myth of Daedalus and Icarus tells the story of a father, son, who used wings made of feathers and wax to escape from the island of Crete. Icarus was killed when he flew too close to the sun’s heat which melted the wax, though his dad warned him not to do so.
How to build a “customer first” organisation?
Customers are more independent and more informed.
You would have sensed that customers are becoming very impatient, wanting to do more with less.
Going by some of the past experiences, they have also become less trusting of businesses.
They have power at their fingertips: they share their dissatisfaction widely and loudly, and they can easily choose one of your many competitors.
