Here’s an uncomfortable truth every AWS Partner leader faces

May 12, 2025
9:05 am

Table of Contents

AWS Service Delivery Programs (SDPs) and Competency Certifications aren’t just nice badges.

They’re strategic differentiators.

Top AWS Partners leverage these credentials to:
↔️ Stand out sharply from competitors.
↔️ Gain better traction with AWS Account Managers and Solution Architects.
↔️ Simplify the buying decision for enterprise customers, making them the clear choice.

TOP AWS

‼️Yet, despite knowing this, most partners hit a common wall:
What looks straightforward quickly turns complicated.
🛑Documentation piles up.
🛑Audits feel relentless.
🛑Subtle requirements turn confusing.

‼️Before long, enthusiasm turns into exhaustion.

Too often, partners stall halfway, overwhelmed by complexity and uncertainty.

We’ve seen it countless times—and we knew there had to be a better way.

That’s exactly why we created the 𝘾𝙤𝙢𝙥𝙚𝙩𝙚𝙣𝙘𝙮 𝘾𝙤𝙢𝙥𝙖𝙨𝙨 at CUSP.

It’s not another dense manual or overwhelming playbook.

Instead, it’s a concise, practical online tool that:
✅Clearly breaks down certification requirements.
✅Provides easy-to-follow checklists.
✅Highlights documentation essentials.
✅Shares common pitfalls from other partners’ experiences.

No jargon.
No guesswork.
Just clarity and confidence. ✌🏽

AWS

Ready to navigate your certification journey without getting lost?

👇🏽👇🏽Click the link in the comments below to access the Competency Compass. 👇🏽👇🏽

AWS Competency Compass

Because certifications shouldn’t drain you—they should drive you forward.

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About Author

Founder/CEO

MB Sam is a trusted Bangalore-based Growth Consultant with over 30 years of experience in IT and business advisory. As the Founder and CEO of CUSP, he specialises in partnering with mid-market company founders and C-suite executives to craft and execute growth strategies that deliver measurable impact.

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Here’s an uncomfortable truth every AWS Partner leader faces

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Here’s an uncomfortable truth every AWS Partner leader faces

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